Dudu Bertholini


Extravagant, authentic and unrivaled in style, designer Dudu Bertholini is a true icon of Brazilian fashion. Known for his unique talent of transforming any fabric into a true work of art, Dudu is one of Brazil’s most colorful and passionate personalities. 

Born in São Paulo in 1979 as Jose Eduardo Bertholini, Dudu lived in the interior, Limeira, until the age of 10. He studied fashion at the renowned Santa Marcelina College, but decided to take a break and plunge into working in the fashion industry. He began his career as a stylist for labels such as Triton, Carlota Joakina and Colcci, as well as working on editorials for magazines such as Vogue and Elle. In 2003, he created the fashion brand Neon, along with Rita Comparato.

Dudu Bertholini considers himself much more than a stylist. He sees himself as a fashion communicator. Not surprising, considering he’s curated exhibitions, participated in Sony Entertainment Television’s Brazil's Next Top Model, appeared in HBO's Alice miniseries, served as creative director for the Lunelli brand, and so much more.

He’s a great example of a professional who never loses his essence and translates his style into all of his creations.

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